Marketing to the life science community greatly differs from communicating with less technical audiences in other business sectors. Kristopher Barnette, a life science marketing expert, founder and CEO of All Good MKTG and former Thermo Fisher marketing leader, says there is a LOT to celebrate in sciences, and it is the best fuel for good storytelling.
Matt Wilkinson holds both a PhD in Chemistry and an MBA. Heis a founder of strategy-driven marketing firm, Strivenn and previously has led business organizations in the life sciences and shares his expertise and career journey. Learn about how he transitioned from benchwork in “dirty chemistry” (dangerous and toxic compounds), to a career in management and marketing.
Paul Bromann received his PhD in neuroscience in 1999 from Northwestern University. He currently serves as a medical science partner for Rare Diseases at UCB, a global biopharma company focusing on neurology and Immunology. We spoke about his research experience in Finland, his leadership role in science, communications, management, and tips on starting a technical business podcast.
Curtis Guild is a Contract Analytical Scientist at Cytiva (formerly GE Life Sciences), volunteers for high school science olympiads, and helps build resources supporting some of the field’s most complex instrumentation. He recently founded Centaur Technologies, a company built to provide technological development support and career services for analytical scientists.
Would you feel fulfilled working as a freelance writer or running your own agency? We talked with Kristen Slawinski, founder & CEO of Biofluent Communications about her PhD work, experience in the biotech and pharma industry, the entrepreneurial challenges and how reading narratives about people in the final stages of life can cause personal growth and a massive shift in perspective.
After completing master’s in pharmaceutical engineering and working in the industry, Adam Wilson traded corporate life for his own information services company, BioPharmGuy.com. Since then, it became the best source of record for the biotech industry across the world. In this episode, Adam speaks about exiting pharmaceutical industry, starting his company, and shares latest biotech trends.
Eduardo Longoria is the founder of Portunus, a biotechnology firm based in Brazil. His team studies novel ways to use the compound chitosan as an innovative and organic way to treat burns and wounds. In the episode, we walk through how he relocated from the United States to Curitiba, the business environment in Brazil, and the local carnival and zombie walk experience.
How can AI can fuel drug discovery and lead to better, more cost-effective solutions to some of the toughest pharmaceutical problems? We talked with Neel Madhukar, co-founder and CEO of OneThree Biotech about the challenges he faces as a leader in this biotech sector, where the name OneThree comes from, and the unexpected value in platforms like Reddit and Twitter.
If you run a biotech, research lab, or even a non-scientific business, branding and marketing growth is a necessity. We asked Chris Conner, a science branding guru and host of the Life Science Marketing Radio Podcast about his strategies for growing your digital footprint.
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