Marketing to the life science community is uniquely different from communicating with other, less technical audiences.
Whether you are selling science writing services, PCR equipment, or DNA sequencing technology, you need to be well acquainted with the specific niche you are selling towards.
Kristopher Barnette is an expert in marketing to science audiences. We talk in-depth on episode 10 of the Reagent Podcast about his strategies in this area.
His biggest takeaway: There is a LOT to celebrate in the sciences, and that is the best fuel for good storytelling.
Hear more on that in this week’s episode.