Archive for Category: Reagent Podcast

07.24.2020 | Matthew Benson

Marketing to the Life Science Community w/ Kris Barnette

Marketing to the life science community is uniquely different from communicating with other, less technical audiences. Whether you are selling science writing services, PCR equipment, or DNA sequencing technology, you need to be well acquainted with the specific niche you are selling towards. Kristopher Barnette is an expert in marketing to science audiences. We talk in-depth

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